Course Desscription
This Digital Marketing Course is a 3-month program designed to train individuals in the dynamic world of online marketing. It targets those who wish to develop skills in digital outreach, campaign planning, and online presence management. Through a blend of theory and hands-on practice, learners will gain an understanding of current digital marketing tools and strategies needed in today’s competitive digital environment.
Certification
Upon successful completion, participants receive a recognised Digital Marketing Certificate, validating their understanding of tools such as SEO, Social Media Marketing (SMM), Pay-Per-Click (PPC) campaigns, and Google Analytics.
The course is taught by industry-trained professionals, giving the certification relevance in job recruitment and practical roles in marketing
Learning Outcomes
By the end of the course, learners will be able to:
- Plan and create basic websites and understand the essentials of user-experience in digital design.
- Perform search engine optimisation (SEO) tasks, both on-page and off-page, including effective keyword research and metadata optimisation.
- Execute and manage social media marketing campaigns, including content creation and scheduling, for platforms such as Facebook, Instagram, etc.
- Understand and use paid advertising (PPC), including setting up campaigns and utilising analytics to measure success.
- Use tools like Google Analytics to track performance, measure user behaviour, and make data-driven decisions to improve campaigns.
- Develop content strategies, write for SEO, manage online content (blogs, social media, landing pages), and adapt content to different digital media channels.